A Seattle law firm redesigned its website and moved to a new CMS. We managed the SEO migration: documenting all existing URLs and their rankings, creating a complete 301 redirect map, auditing the new site in staging for on-page and technical SEO issues, and monitoring rankings and crawl behavior post-launch. The firm preserved its organic search visibility through the transition and continued generating qualified leads without the traffic drop that commonly follows a site relaunch.
SEO Migration Services in Seattle That Protect Your Rankings During Every Transition
Redesigning your website, changing platforms, or moving domains? We manage the SEO migration so your organic traffic, rankings, and revenue survive the transition. 301 redirect mapping, canonical tags, crawlability checks, and post-launch monitoring.
- 500+ Five-Star Google Reviews
- 1,000+ Websites Ranked Across the Seattle Market
- Google Partner | BBB Accredited, A+ Rating
Your New Website Launches. Your Organic Traffic Disappears.
The Problem
- You redesigned your website or changed platforms without an SEO migration plan. URLs changed, redirect maps were incomplete or missing, and Google is now serving 404 errors for pages that used to rank. Organic traffic drops by 30% to 60% in the weeks after launch, and recovery takes months.
- Your developer handled the migration, but SEO was not part of the plan. Old URLs were not mapped to new ones. Canonical tags are misconfigured. The XML sitemap points to URLs that no longer exist. The robots.txt file blocks pages that should be indexed. Google Search Console shows a spike in crawl errors.
- You are planning a domain change, CMS migration, or site restructure and you know the risks. You have seen other businesses lose organic traffic after a migration and you want to avoid the same outcome. You need an SEO specialist to manage the migration from start to finish.
The Solution
- We create a comprehensive redirect mapping plan before your migration goes live. Every old URL is mapped to its corresponding new URL with 301 redirects. Pages that are being consolidated, removed, or restructured are handled with redirect logic that preserves link equity and search visibility.
- We audit the new site before launch: canonical tags, XML sitemap, robots.txt, internal linking, page titles, meta data, schema markup, and Core Web Vitals. Issues are identified and fixed before Google crawls the new site, not after traffic has already dropped.
- We monitor rankings, traffic, and crawl behavior in Google Search Console after launch. Post-migration monitoring catches redirect errors, indexation problems, and ranking fluctuations in real time so we can respond before they compound.
Website Migration SEO in Seattle, Built to Preserve What You Have Earned
Pre-Migration SEO Audit
We audit your existing site before any changes are made. We document every URL, its current rankings, organic traffic, backlinks, and internal links. This baseline is the foundation of the migration plan. You cannot preserve what you have not measured. We also audit the new site in staging to identify SEO issues before launch, not after.
Redirect Mapping and Link Equity Preservation
The redirect map is the most critical deliverable in any SEO migration. We map every old URL to its correct new destination using 301 redirects. Pages that have been consolidated get redirected to the most relevant new page. Pages that have been removed are redirected to the closest topical match. Chain redirects, redirect loops, and orphaned URLs are identified and resolved. Link equity built over months or years is preserved.
Post-Launch Monitoring and Recovery
The days and weeks after launch are when migration problems surface. We monitor Google Search Console for crawl errors, indexation changes, and ranking fluctuations. We track redirect performance, identify broken redirects, and fix issues as they appear. Our 90-Day Action Roadmap includes post-migration checkpoints that track organic traffic recovery and flag any ranking losses that need attention.
SEO-Safe Website Migrations for Seattle Businesses
A website migration is one of the highest-risk events in SEO. Platform changes, domain moves, URL restructuring, and major redesigns can wipe out months or years of organic growth if SEO is not managed through every stage of the process. Businesses that migrate without an SEO plan routinely see 30% to 60% drops in organic traffic. Many take 6 to 12 months to recover. Some do not recover at all because the damage compounds every day the issues go unresolved. We provide SEO migration services for businesses across Seattle and the Pacific Northwest. Our process covers pre-migration SEO audit and baseline documentation, redirect mapping (URL-by-URL 301 redirect plan), canonical tag configuration, XML sitemap creation and submission, robots.txt review, internal linking audit and rebuild, on-page SEO validation on the new site, schema markup transfer and validation, Google Search Console configuration, post-launch crawl monitoring, ranking and traffic tracking, and recovery response for any issues that surface after launch. Over 20 years, we have ranked 1,000+ websites in the Seattle market and managed SEO migrations across CMS changes, domain moves, HTTPS transitions, and full site redesigns. Our team holds Google Partner and Google Ads certifications, carries a BBB A+ rating, and has earned 500+ five-star Google reviews. We treat every migration as a risk management project where the goal is zero organic traffic loss. Planning a migration?
Real Seattle Businesses. Migrations That Protected Rankings.
A healthcare practice in Seattle launched a new website with updated branding and restructured service pages. Our migration plan included redirect mapping for every location and specialty page, canonical tag configuration, XML sitemap submission, Google Business Profile verification, and post-launch monitoring. The practice maintained its keyword rankings and local search visibility through the transition, avoiding the organic traffic loss that affects most healthcare sites during a redesign.
What Seattle Business Owners Say
“We wanted an SEO partner that focused on long-term growth rather than quick fixes. Their team optimized our website, improved our local search presence, and kept us informed every step of the way. Over time, our rankings improved, and we began receiving a steady flow of inquiries from customers searching for our services.”
“Our organic traffic used to look good on paper but produced very few customers. They rebuilt our strategy around buyer intent, and every month we can point to real leads and revenue that came directly from search.”
“They took time to understand our business before recommending anything. The 90-day roadmap gave us a clear picture of what would happen and when. Six months in, we rank for the terms that bring us buyers.”
Why Seattle Businesses Choose Our SEO Migration Agency
| Best ChoiceSEO COMPANY IN SEATTLE | TYPICAL WEB AGENCIES | CHEAP / OFFSHORE SEO | |
|---|---|---|---|
| Pre-migration SEO audit | Full baseline of URLs, rankings, and links | Migration starts without SEO documentation | ✗ |
| URL-by-URL redirect mapping | Complete 301 redirect plan before launch | Redirects handled ad hoc or missed entirely | ✗ |
| Staging site SEO review | New site audited for SEO before go-live | SEO checked after launch when damage is done | ✗ |
| Post-launch monitoring | Crawl, ranking, and traffic monitoring for 90 days | No SEO monitoring after launch | ✗ |
| Link equity preservation | Backlink value protected through redirect logic | Link equity lost through broken or missing redirects | ✗ |
| 90-Day Action Roadmap | Migration checkpoints and recovery plan included | Migration considered complete at launch | ✗ |
Frequently Asked Questions About SEO Migration Services in Seattle
What is an SEO migration?
How much does an SEO migration cost?
How long does an SEO migration take?
What are 301 redirects, and why do they matter?
Can I lose rankings during a migration even with SEO management?
When should I bring in an SEO migration specialist?
Related Seattle SEO services
Full diagnostic across technical, on-page, content, and backlink layers with a prioritized roadmap.
Learn more →Crawlability, indexation, Core Web Vitals, schema markup, and site architecture optimization.
Learn more →Title tags, headings, internal linking, content optimization, and search intent alignment.
Learn more →Backlinks, brand mentions, digital PR, and the external authority signals Google measures.
Learn more →Manual, editorial link acquisition from relevant, authoritative websites in your industry.
Learn more →Strategy, roadmap, and advisory for businesses with internal teams that handle execution.
Learn more →A New Website Should Not Cost You the Traffic Your Old One Earned.
Every migration without SEO management risks losing the organic traffic and rankings you built over months or years. We will assess your migration plan, build the redirect map, audit the new site before it launches, and monitor performance after go-live. No long-term contracts. No post-launch surprises. Just an SEO migration plan designed to protect what you have earned.